Hotel SWOT Analysis
Do you really know what you are up against? Is your product and service level better or inferior compared to your competitor hotels? To develop a well-balance revenue management strategy, you have to evaluate the value proposition of your hotel’s competition. And there is only one way, go check them out and complete a SWOT Analysis!
In the day/age of internet and social media you can of course also put into the mix scores from hotel review sites like TripAdvisor, TravelPost, Trivago and reviews featured on IDS / OTA channels.